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Sunday, 15 September 2013

The 7 Keys to Local Marketing Success for Small to Medium Business

Marketing success stories are not a common rarity to hear about in this day and age especially when we are presented with the Internet as our competitive field in which we have to compete amongst many other small to medium companies that are vying for the same thing as everyone else...Buying customers. 

One ironic truth that bounds Small to Medium businesses is that they spend an additional 20% more on operational overhead expenses due to added human resource necessities. Small to Medium businesses are often located in common demographic localities that have existing retail marketing that caters to a more domestic niche.

In a more bigger perspective, larger companies had began to use outsourcing methods that have drastically reduced cost while maintaining a competitive edge amongst competition that cuts back operational overhead as much as 50%! Outsourcing is now the trend for almost any marketing endeavor that has anything and everything to do with Internet Marketing Sales and Distribution.

The following 7 aspects of Local Marketing Success for Small to Medium Business should be considered if a business wants to either make it or break it in the race that has had many failures to some and a lot of success to many who had followed the “sacred rules” of Internet marketing.

"The Google Highway"

In the early years of the existence of the Internet, people were astounded by the staggering amount of information that was available by just a mouse click. There was MSN, AOL and Yahoo! And a lot of other search engines that were still pretty much in their infancy.

Today, only one name stands as a dominant search engine that has gained an authoritative stance and reliable sourcing of valuable and tangible information but that of Google. It became the search engine that had brought the biggest dramatic change to the whole Internet landscape, spanning the world wide web with just a click away.

Through the years, Google had been on the forefront of information distribution on the Internet and goes without saying, if you plan to do any thing that involves marketing on the Internet, you have to be ride the “Google Highway” in order to pretty much get to where you want to go.

 80% of world wide searches are done in Google and compared to that of Bing and Yahoo!, Google is the first choice in search engines as it contains almost 93% of all knowledge base information of the whole world! If a manufacturer or a marketing company wants to be seen in the Internet, Google is the place to be!




“The Right Keyword Selection is the Key”

Keywords are more relevant than you think! Your business depends so much in how the Internet will pickup your keyword signatures of your marketing promotions on line. Though there are some disadvantages in using too much “heavily traffic” keywords including the density of the keyword usage. The usage of highly used keywords would make a an “ideal” pronouncement of it's visibility and search ability on the Internet search engine but will not guarantee a page rank assurance. The most misconceived belief is that a strong high motility keyword would increase your product or websites visibility on the Internet, true, but not quite assertively effective.

You have to understand the “pyramid” concept of the chronology of the Internet. Since many others had been there before you came along on the Internet, these other Search Engine Optimized sites have already the advantage of “aging” their sites or products that it has developed a “Domain Authority” standing. It is better to use the not so “sought after” words that are found on the ‘long-tail keywords’ of the middle spectrum of the keyword density search.

“Long-tail Keywords” are not as heavily used but in a sense stands in the middle of the keyword equilibrium search and effectiveness. Though not being used often, it does have the advantage of not being shared by most keyword hunters and is often regarded in keyword searches as having “original content” which might contain more or less 3% to 5% word density.




 “Content is Forever” 

Content and Authority are two critical words that compliment each other very well. A well written and informative piece of literature is worth more than just a plain picture describing a product or a services advantage, but with a vivid description using the best possible yet simple way of rendering a detailed information in all of its aspects. Real people have real needs and a well written content is like a hand reaching out into the dark for some valid answers that your well written content might have some information in how to help these certain individuals. Referential Content Writing has always been the strong hand of the Marketing campaign even before the Internet came.




 “Free Information”

This was the original conceptualizations that was the basis for the creation of the Internet. 90% of all Internet users rely on the abundance of information that can be found on the world wide web. As companies and marketing entities advertise and promote their products and services, it is just as fair to impart some free information whether directly or indirectly concerning products or services that can be found on a marketing site. This free information can work both ways to you and your potential customers. Your genuine initiative to freely divulge needed information is a strong welcome sign to people who visit your site to take a glance at what you can offer them and in return earn their trust. “Social Media” Intellectually critical people do come together once in a while to talk about common things and give their personal criticism to any topic under the sun.




 “Social Media”

The hub of the critics and objectively critical commentators of the Internet world can be found in Facebook, Twitter and LinkedIn. Since it is free to create an account among these social media sites, most of the marketing companies whether big or small, independent or multi-national have predominantly made their presence felt in all social media sites.




 “Lead Nurturing”

In exchange for free information that you so freely provide your customers or potential clients, it is only natural for you to ask from them some sort of acknowledge able form of information. A simple email form that you can let them fill it out and latter send them a simple thank you letter telling them your gratitude for stopping by and visiting your company's website. This thank you letter can be accompanied by PLR's or Public License Registries which may be in a form of free information or a free e-book that directly concerns the client or potential customers needs.




 “Patience for Long Term Strategy”

You have to plan a fixed but flexible long term strategy and patience is indeed a virtue when it comes to this point. Careful planning and long term foresight is an essential marketing plan considering the ever changing variables of the Internet marketing conditions. Though long term planning is needed, in between flexible policy adjustments must be given in case of the unexpected seems inevitable.

To know all the playing rules in Internet marketing is the first long term game plan that will plot out your next move in promoting anything in the Internet. Small careful steps are better than long leaps without knowing where those leaps might lead you to. Your marketing success measures will be a long and steady process that should be dealt in the most organic way as much as possible.

Artificial stimuli of rendering your rankings may be favorable in the beginning but could well lead to staggering consequences in the long run. As a finality, it is better to play the Internet marketing game as fair and square as honesty is an essential merit to your company and products integrity.

                                                       *ADDENDUM*

Most people believe in every prospective promise that a software or logistical assertive marketing plan has to offer to improve your visibility in Google search engine. These people don't know jack about marketing! Memberships and software will "NEVER" help your products achieve their potential reach to your specified target audience.


Most of these so called marketing booster software's or services actually hijack traffic on your website domain that you pay a premium for services and back link their own traffic on your own tab! As the obvious policy of the Penguin logarithm being implemented as of this moment to ensure the DE-cluttering of the Internet from such obvious "filth's" that contribute to unnecessary traffic.


The need for good Content Marketing is the best natural and organic way to promote your products and services across the world wide web, and for obvious reasons, constant honesty and direct human interaction has always been the best method of seller to customer relationship that is the foundation of a decent marketing strategy.


Unfortunately, some marketers ignore content marketing and the people behind it, foremost, the hard working writer that does content article writing to ensure a reasonable and informative product detail on the company's behalf. This obvious disregard is now coming to terms with Google's Penguin Logarithm that has put a new code to limit unnecessary back links external or internally.


This crack down instigated by Google will level the playing field amongst marketers for the benefit of sellers that will have a choice of not being blocked by prominent products created from unorthodox marketing back linking techniques. 


Content Marketing is now the only organic form of propagating a marketing company's interest in promoting their products or services and logically stimulating the publics "common sense" in knowing the reasonable logic of choosing a product amongst the rest of a multitude of choices.


Info graphics are a "psychological" appeal approach to which stimulating a potential customer or buyer by using "color" advertising to "charm" them in to accepting what they "see" as logical. As for obvious reasons that the field of Internet advertising has now utilized "Info Graphics" for marketing purposes.


The Internet is an "ocean of fools" and marketers fish for fools on a daily basis. The psychology of Content Marketing cuts back on the unreasonable selling points that some products intentionally "unconsciously" implant on a consumers mind.


Content Marketing is a very reasonable method of imparting the truth to what your product has to say, without trying to fool the buying public. For the customers, it is very easy to tell if what you read is a lie or not, just use your common sense and do not base the merits of a product or service due to the fact that it's rated top of the rank on the Internet search engines.
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